Sellers Resources

Hire an expert to sell your home.
It is critical to find those buyers that appreciate your home as much as you do.
When you hire Kelly to sell your home, here are just a few of the services you can expect:
*Unique marketing plan custom designed to highlight your home's best features
*Expert advice on preparing and staging your home for sale
*Professional photography to best represent your home in all marketing efforts.
*Targeted mailings to buyers, agents and neighbors most interested in your property
*Urban Utah website for your property, and international internet marketing
Reaching your target market as quickly as possible is important when selling a mid-century or architectural home. Getting the most for your mid-century or any home, means doing more than putting a "For Sale" sign out front. In our competitive market where new homes for sale are added daily, your listing needs to be seen in a variety of places in order to stand out and reach your target buyer. And sometimes the right buyer is waiting out of state, or even in another country. The most critical step in selling your home, is pricing it right. As an expert in the market, Kelly can help you best determine a reasonable sales price for your property.
Kelly Lamoreaux is the resident property expert when it comes to targeting this specialized Salt Lake Valley market. He combines unique marketing strategies, offering extensive web-based advertising, in addition to traditional approaches to maximize your property's exposure to reach the right buyer and produce the maximum results. Your property is guaranteed the ultimate exposure.

Its not all about numbers...
Today's market is overflowing with inventory. However, Kelly takes on only a few listings at one time. This way he can focus on giving your house the best possible attention and service required to sell it quickly and at the maximum price.
How can a seller expect an agent with 45 listings at a time, to properly provide personalized service and individual attention that you & your unique property deserves?
Not to worry when you list with Kelly. Expect one-on-one contact, constant contact and updates, and a personalized custom aggressive marketing plan to achieve SUCCESS!
To ensure your home gets noticed and sells without a hitch for full market value, consider working with Kelly Lamoreaux, the specialist in mid-century real estate. It could mean the difference between no sale, and the payoff you've been waiting for.
For immediate and personalize information please contact Kelly 801-712-0367.





Marketing Your Home
Not all homes are created equal and neither are all REALTORS®. What sets me apart is my attention to the highest level of performance for my clients. It's reported that over 70% of all first inquiries regarding real estate use the Internet. Therefore, we've placed critical importance on the use of both technology and fundamental applications to insure you the most satisfaction throughout the process. They are as follows:
*Property Flyer - We prepare a professional marketing sales tool including graphics and highlights of your home to distribute to the brokerage community and potential buyers.
*Multiple Listing Service (MLS) - Information about your home will be included in the Multiple Listing Service, a database of currently available properties accessible by real estate professionals only.
*Other Brokers/Agents - We cooperate with and invite other brokers and agents in the community to tour your home in order to find a buyer.
*Relocation Connections - Prospects for your home also come from relocation services, corporations, executive search firms, and fellow associates who keep track of potential buyers and maintain relationships with former clients.
*The Internet - With approximately 80% of today's consumers utilizing the Internet for real estate information, we employ a robust set of tools and resources to make your home available for preview.
*My Blog
*Urban Utah website
*MLS
*Email alert
*Online Property Tour
We will provide you with periodic status reports including buyer reactions to your home, allowing us to continually evaluate and reassess our marketing strategy.

Step 1: Preparing the Home for Sale
*Property Inspection - Before we list your home, we will inspect and identify improvements that could increase profit on the sale.
*Staging - If requested, a professional decorator will stage your home so it can be presented in its best possible light.
*Establishing Goals - Markets can fluctuate so it's important to establish your goals so that we can work hard to meet them.
*Listing Price - Establishing a competitive listing price is critical to the success of the sale. We use the most advanced CMA tools to derive the right price.
*Relocation - Prospects for your home also come from relocation services, corporations, executive search firms and fellow associates who keep track of potential buyers and maintain relationships with former clients.








Step 2: Promoting the Property
*Digital photography - Once your home is ready to list, I will have professional quality digital photos taken.
*Property brochures - We prepare a professional marketing sales tool including graphics and highlights of your home to distribute to the brokerage community and potential buyers.
*Full-color postcards of your home will be designed and distributed at showings, open houses, public venues, and through direct mail.
*We will provide you with periodic status reports including buyer reactions to your home, allowing us to continually evaluate and reassess our marketing strategy.
*The Internet - We employ the following set of tools to make your home available for preview.
*My Blog
*Urban Utah website
*MLS (Multiple Listing Service)
*Email alert
*Online Property Tour


Step 3: Technology Tools.
*Multiple Listing Service (MLS) - Information about your home will be included in the Multiple Listing Service, a database of currently available properties accessible by real estate professionals.
*Our Website features an entire feed of listings for all viewers who come to this site to search for homes.
*E-mail Updates - Our website also features an automated MLS search for clients who are seeking properties. They can initiate their search on our site and receive emails daily with listings that meet their criteria. Your home will be featured in that service.


Step 4: Showing Your Home
*Broker/Agent Open House - We will invite all local brokers and agents to view your home.
*Public Open House - Following the agent/broker open house we will hold a public open house and present your home to the general public.
*Marketing Kits - All materials regarding the promotion of your home i.e., flyers, brochures, business cards and media kits will be available on onsite.


Step 5: Expectations
*All calls and email inquiries regarding your home are followed up immediately.
*Access to your property will be secured by us though secure lockboxes and no one will gain admittance to your property without our permission.





Selling a Home 101
So you've decided to sell your home. Perhaps you're taking a job in a new community and you need to sell. Maybe you've outgrown your existing home and you need to move into something larger. Perhaps your family has grown up and moved out and it is time to downsize into a smaller home. Whatever the reason, you've decided to sell your home. What follows are some useful hints and ideas to make the selling process easier.

Basics Are Just the Beginning
When you put your home on the market, a real estate agent may compile comparative pricing of homes in your area, post a sign in your yard or place your home on the Multiple Listing Service (MLS). Most real estate agents will offer these industry standard services. Even the most expected service yields superior results.
*My standard services are handled with exceptional care and expertise
*We offer exclusive services and a customized marketing plan developed specifically for you

Setting the Standards of Professionalism
When you list your home with us, you can rest assured that behind us is a team of experts who are well trained to support your interests. Our professional support team shares our commitment to a successful transaction. Here is a list of our support efforts:
*Most office managers are non-selling real estate professionals, thus maximizing their availability to sales associates and to you
*Sales associates are supported with full-time administrative staff, allowing them more time to attend to your needs
*Individual agent marketing of your home is supported with extensive advertising, increasing exposure to potential buyers
*Offices are open seven days a week, with sales associates and support staff available to you and potential buyers

Pricing Strategies
Pricing your home is a complex task that requires the expertise of an experienced real estate professional. Consider the following:
*If the listing price is set too high, potential buyers may be deterred from considering your home.
*Arriving at the optimal price requires evaluation and understanding of current market conditions, and the marketable features of your home.
*The closer your home is priced to fair market value when it first comes on the market, the more likely it will sell quickly at the highest price.
*The higher your home is priced above market value, the fewer number of buyers will look at it.
We will advise you of many factors when assisting you in determining a listing price for your home. Some of these factors include:
*Determining the selling price of recently sold properties with attributes similar to yours.
*Arriving at a listing price that is attractive enough for buyers to request showings and make acceptable offers.
*Determining what properties are competing for the attention of buyers right now.
*Determining what properties have not sold. This is a good indicator of what prices buyers are unwilling to pay under current market conditions.

To find out the potential value of your home, use this form to begin the process. Contact Kelly Lamoreaux 801-712-0367.

Bringing Buyers to Your Home
Understanding where buyers come from allows agents to market your home more effectively. While buyers use a variety of information sources to learn about homes for sale in their target neighborhood and price range, the vast majority will discover your home with the assistance of a real estate professional. According to research by the California Association of Realtors®, 72% of Internet home buyers and 63% of traditional buyers were first exposed to the home they purchased by their real estate agent. Therefore, we will use a comprehensive plan that includes networking with colleagues throughout the area to position your home to the right buyer.

Marketing Your Home
The more exposure your home receives, the more opportunity you'll have to achieve your financial and time-oriented goals. In addition to Internet and print media advertising, we attract qualified buyers by using the following methods:
*Property Flyer - We prepare a professional marketing sales tool including graphics and highlights of your home to distribute to the brokerage community and potential buyers.
*Multiple Listing Service (MLS) - Information about your home will be included in the Multiple Listing Service, a database of currently available properties accessible by real estate professionals.
*Other Brokers - We cooperate with and invite other brokers in the community to tour your home in order to find a buyer.
*Relocation connections - Prospects for your home also come from relocation services, corporations, executive search firms and fellow associates who keep track of potential buyers and maintain relationships with former clients.
*Referral Network - Sales meetings allow sales associates to present new listings. Other sales associates then refer to their client databases to identify potential buyers and arrange viewing appointments.

We will provide you with periodic status reports including buyer reactions to your home, allowing us to continually evaluate and reassess our marketing strategy.

Skillful Negotiation
When offers are presented, we will advise you and help obtain the best possible price and terms. Understanding the various standard contract forms and the vast array of contractual issues is key to negotiating the best terms to meet your individual needs. Making sure buyers are qualified and knowledgeable about available financing alternatives is of the utmost importance in negotiating a successful sale. We will promote your interests and assist in developing a clear and binding contract.

Transaction Management
Many details must be attended to before a sale becomes final, including inspections, loan documents, contingency removals, and insurance. We know how difficult and time consuming this process is, and thus, we will handle scheduling inspections, reviewing documents, and making sure all of the required disclosure forms and pamphlets are provided in a timely fashion.